{"id":16451,"date":"2022-06-06T18:24:43","date_gmt":"2022-06-06T18:24:43","guid":{"rendered":"https:\/\/cvinoticias.com\/v3\/?p=16451"},"modified":"2022-06-06T18:24:43","modified_gmt":"2022-06-06T18:24:43","slug":"aumentaron-un-20-las-venta-de-electrodomesticos-en-el-primer-trimestre","status":"publish","type":"post","link":"https:\/\/cvinoticias.com\/v3\/aumentaron-un-20-las-venta-de-electrodomesticos-en-el-primer-trimestre\/","title":{"rendered":"Aumentaron un 20% las venta de electrodom\u00e9sticos en el primer trimestre"},"content":{"rendered":"\n<p><strong><em>Seg\u00fan un estudio de mercado, las ventas de electrodom\u00e9sticos durante el per\u00edodo registraron un fuerte crecimiento comparado con el mismo per\u00edodo de 2021.<\/em><\/strong><\/p>\n\n\n\n<p>El mercado argentino de electrodom\u00e9sticos creci\u00f3 20% en ventas en el primer trimestre del a\u00f1o, al tiempo que estuvo en ese per\u00edodo entre los rubros que tuvieron mayor cantidad de transacciones a trav\u00e9s del programa Ahora 12. De acuerdo con un estudio de mercado de la consultora GfK, las ventas de electrodom\u00e9sticos durante el primer trimestre del a\u00f1o registraron un crecimiento de 20% en unidades vendidas, comparado con el mismo per\u00edodo de 2021.<\/p>\n\n\n\n<p>Durante el per\u00edodo, climatizaci\u00f3n fue el sector que lider\u00f3 el crecimiento, dado que las ventas del segmento crecieron m\u00e1s de 33,4% en cuanto a las unidades, ayudado por las altas temperaturas de la temporada de verano. En ese sentido, el segmento de aires acondicionados creci\u00f3 55% en unidades vendidas en el total del trimestre, con picos de crecimiento de 93% en enero.<\/p>\n\n\n\n<p>\u00abEn cuanto al evento de back to school, notebooks mostr\u00f3 un crecimiento positivo del 32% en unidades vendidas en comparaci\u00f3n con 2021 mientras que impresoras multifunci\u00f3n solo un 4%. Vale destacar que el crecimiento de notebooks en el canal online fue del 74% en unidades, posicion\u00e1ndose como la quinta categor\u00eda m\u00e1s vendida en este canal, durante el primer trimestre\u00bb, destac\u00f3 Milagros Bin, retail manager de la consultora especializada GfK Argentina.<\/p>\n\n\n\n<p>Por otra parte, puntualiz\u00f3 que \u00abel canal online represent\u00f3 el 19% de las unidades vendidas en el primer trimestre 2022, mostrando con ello un crecimiento del 18% en comparaci\u00f3n con el mismo per\u00edodo en 2021&#8243;.\u00bbSmartphones sigue siendo la categor\u00eda l\u00edder tanto en las ventas online como las ventas en f\u00edsico, aunque se acent\u00faa su participaci\u00f3n en el online, que representa un 34% del volumen de ventas de este canal\u00bb, afirm\u00f3 Bin.<\/p>\n\n\n\n<p>En tanto, seg\u00fan la Asociaci\u00f3n de F\u00e1bricas Argentinas Terminales de Electr\u00f3nica (Afarte), en base a informaci\u00f3n de GfK, durante el primer trimestre de 2022 se vendieron casi 430.000 televisores, 22% m\u00e1s que un a\u00f1o atr\u00e1s; y 292.272 acondicionadores de aire, 24% m\u00e1s que en el primer trimestre de 2021.<\/p>\n\n\n\n<p>Dentro del programa Ahora 12, la financiaci\u00f3n de electrodom\u00e9sticos fue la que registr\u00f3 la mayor cantidad de operaciones en enero, febrero y marzo, meses en los que creci\u00f3 35%, 28% y 29% interanual, respectivamente. Seg\u00fan los \u00faltimos datos del Centro de Estudios para la Producci\u00f3n (CEP XXI), en abril el financiamiento de Ahora 12 en este segmento creci\u00f3 40,5% frente a 2021 y 38% frente a 2020, s\u00f3lo detr\u00e1s de prendas de vestir.<\/p>\n\n\n\n<p>Ahora 12 ofrece 12, 18 y 24 cuotas en l\u00ednea blanca -aires acondicionados, climatizadores de aire y\/o ventilaci\u00f3n, lavavajillas, lavarropas y secarropas, cocinas, hornos y anafes, calefactores y estufas, termotanques y calefones, heladeras, congeladores y freezers-; en todos los modelos de televisores y monitores; y en computadoras, notebooks y tabletas.<\/p>\n\n\n\n<p>Asimismo, el programa, que est\u00e1 vigente hasta el 30 de junio pr\u00f3ximo, permite financiar la compra de peque\u00f1os electrodom\u00e9sticos -pavas el\u00e9ctricas, licuadoras, procesadoras, batidoras, tostadoras, entre otros- en 3, 6, 12, 18 y 24 cuotas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan un estudio de mercado, las ventas de electrodom\u00e9sticos durante el per\u00edodo registraron un fuerte crecimiento comparado con el mismo per\u00edodo de 2021. El mercado argentino de electrodom\u00e9sticos creci\u00f3 20% en ventas en el primer trimestre del a\u00f1o, al tiempo que estuvo en ese per\u00edodo entre los rubros que tuvieron mayor cantidad de transacciones a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-16451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aumentaron un 20% las venta de electrodom\u00e9sticos en el primer trimestre | CVI NOTICIAS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cvinoticias.com\/v3\/aumentaron-un-20-las-venta-de-electrodomesticos-en-el-primer-trimestre\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aumentaron un 20% las venta de electrodom\u00e9sticos en el primer trimestre | CVI NOTICIAS\" \/>\n<meta property=\"og:description\" content=\"Seg\u00fan un estudio de mercado, las ventas de electrodom\u00e9sticos durante el per\u00edodo registraron un fuerte crecimiento comparado con el mismo per\u00edodo de 2021. El mercado argentino de electrodom\u00e9sticos creci\u00f3 20% en ventas en el primer trimestre del a\u00f1o, al tiempo que estuvo en ese per\u00edodo entre los rubros que tuvieron mayor cantidad de transacciones a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cvinoticias.com\/v3\/aumentaron-un-20-las-venta-de-electrodomesticos-en-el-primer-trimestre\/\" \/>\n<meta property=\"og:site_name\" content=\"CVI NOTICIAS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cvinoticias\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-06T18:24:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cvinoticias.com\/wp-content\/uploads\/2022\/06\/0000070062.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1004\" \/>\n\t<meta property=\"og:image:height\" content=\"565\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"f1000024\" \/>\n<meta name=\"twitter:card\" 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